Affiliate Networks and Programs, Get Traffic for your website, Internet Marketing Comments (0)
The most difficult part for excellent affiliates is not designing the site, arranging it together, picking the right merchants nor choosing what subject or niche to start with – it is actually creating the genuine content that will make a website appealing and persuade readers to come back.
A website without any original content is dull. It’s simple to build a site and then fill it with banners, standard data feeds and the odd site map and feedback form, but where’s the real quality? What is that site offering that a million other sites aren’t offering too?
Believe it or not, an affiliate should create some genuine content to give their site some value. The more unique, quality content you publish, the better your website will be. The better your website is, the easier it is to rank high in search engines, acquire new and recurring visitors and most importantly, refers sales.
Generating content can be difficult task - being an affiliate can be difficult task!!
Here are some facts to help you generate your own content for your website.
a) Glossary of Terms.
No matter what niche your website is about there is going to be certain words and phrases particular to that subject. This can be one page of the most common terms or a whole alphabetical section on meanings and definitions. When defining terms you can link to exact pages on your site or on a merchant’s site for samples.
The benefit of this section is that it only needs updating when new terms are in use, which is probably quite rare. So the difficult task is in setting this up rather than sustaining it.
b) Reviews.
Publishing reviews are a common idea for producing content on websites. Simply review something in your niche by writing about what it is, where it’s from, special features, new developments, how it relays to your niche as a whole and your view on whether it’s good or bad, plus anything else your visitors would like to learn.
This method is easy to begin but it does require regular reviews to be written to keep this section up-to-date and a helpful resource for your visitors. How regular depends on how specialized your niche is. If review all music, then you’ve got your work cut out. If you only review new Dance music, then you have a slightly easier job, and if you only review one band, then you have a much easier task of publishing reviews.
c) News and Updates.
The entire point of this section is to be up-to-date and useful. You don’t have to write as much you would for a review but you do have to maintain this section updated at least monthly, if not weekly or daily.
You don’t have to be a journalist; you can merely provide a headline and a concise description and then link to one of the major news sites so the visitor can discover more.
d) History.
Each product, every company, every brand has its own history. Some have a rich, interesting and varied history, others don’t. Whatever the case, you can write about the history of the niche as a whole, the players within that niche and the improvements and modifications that have occurred.
This part will take a lot of work to gather, but once completed it would seldom need updating.
e) Instructions/Guides/Tips.
Readers always want information to make the most of their use of a product or service. If you have tips and advice about how to do something quicker, cheaper, faster, better, smoother, easier or automatically, then you can publish an article about it and attach it up on your website.
This segment also gives a good method for cross selling. If there’s a product that will help a user, then you can write about that product and give your affiliate links so the user can buy it.
The benefit of this segment is that it doesn’t take much to set up, plus there is no necessitate for habitual updates. Just insert tips and suggestion when you think of it.
admin @ August 27, 2008
Get Traffic for your website, Internet Marketing Comments (0)
The major difference with directories over search engines is that directories only list the home page and the facts they file for your site is either the data you give them through your submission, or an account written by a directory editor.
These are like search engines but instead of depending on routine algorithms, directories have real human beings checking websites! Yahoo!, The Open Directory Project and JoeAnt are all human edited directories.
The 2 most main directories to submit to are;
Yahoo - http://www.yahoo.com (Costs $299 for commercial sites)
The Open Directory Project - http://www.dmoz.org (Free)
DO NOT submit more than once throughout a 3 month period, and do not submit one website to many categories. Understand the submission procedure for each site if you’re uncertain about anything.
Here’s a list of good websites packed with search engines and directories listed so you can get even more to submit to.
1 http://directory.google.com/Top/Reference/Directories/
2 http://www.alephsearch.co.uk/
3 http://www.allsearchengines.co.uk/
4 http://www.allsearchengines.com/
5 http://www.allwebdirectories.com/
6 http://www.directoryarchives.com/
7 http://www.hyperseek.net/
8 http://www.invisible-web.net/
9 http://www.isedb.com/
10 http://www.searchenginelinks.co.uk/
These can be the basis of loads of targeted traffic, let’s say, you have a Car site then submit it to Automobile directories and Car directories as well as the main general directories.
admin @ August 13, 2008